In India, buying properties during festivals is considered lucky. Festivals set the stage for psychological triggers, influencing one’s buying behaviour. It’s also the time when people’s buying power goes higher.
Buying plots, 2 BHK or 3 BHK flats on Diwali or Dussehra is a common practice among Indians. Festivals are more than sweets or cultural traditions, the perfect times when real estate developers bring in new projects and investors turn in to buy them.
Why festivals are the biggest home-buying season in India
Now, comes the question why India’s housing market sees a drastic boom during festivals! We’ve gathered a few reasons why people buy property on Diwali or other festivals.
Increase in property demand
The real estate market in India sees a strong demand during festivals. Let’s talk about Mumbai’s real estate market, which saw a massive 10,630 property registrations during Ganesh Chaturthi and Navratri 2025. It’s 23% higher than 2024 per the Maharashtra IGR data analysed by Knight Frank India.
This stat clearly shows an upward hike in registrations in Mumbai. The same goes everywhere and all over India sees an increase in property demand. It is estimated that lakhs of home could be sold during the festive period.
Perks and bonuses
Dussehra and Diwali are when Indian companies offer perks and benefits to their employees. With extra income pouring in, every person thinks about what to invest in or how to invest it smartly. Also, people get more buying power, leading to flat or apartment purchases.
Reunion of families for a collective decision
Indian festivals’ beauty lies in celebrating it with families. Starting from Navratri to Diwali, each celebration harbours good memories and unforgettable times. Also, families comes together to make life-changing decisions like buying properties during festivals. Everyone’s opinion matters for a bigger investment like this.
New launches, pre-sale schemes and discounts
Real estate companies in Lucknow, Mumbai, Hyderabad, and other cities come up with festive schemes. Under these schemes, they slash the booking amount, provide special gifts, wave off the registration fees, and more. The new project launches, pre-sale schemes, Pre-EMI waivers, and discounts attract potential buyers, leading to property purchase.
GST, repo rate cuts and market trends
The Indian government introduced GST 2.0 to implement certain reforms. Also, this year, the RBI reduced the repo rate by 100 paise, empowering homebuyers. This move has been taken to enhance people’s borrowing capabilities. As a result, people find the festive season to be the best time for buying properties.
Further, the GST reform on cement and other construction materials is said to uplift the housing market. The lower cost will boost people’s buying power, making home ownership easier for them.
Conclusion
India’s festive season is beyond sweets, celebrations, and dazzling lights, it’s about taking investment decisions and buying homes. From metro cities to Tier-2 cities, almost every city witnesses a major boost in property buying. Surging market demands, bonuses, family gatherings, repo rate cuts, GST reforms, and special offers all intensify property purchase during festivals.
